Nexgard Colombia | Wow Paws

Content

Client

NexGard Colombia

Campaign

Wow Paws

Case

This strategy focuses on celebrating Father’s Day by highlighting those who take their role as responsible pet parents seriously. Even though they aren’t biological fathers, they go above and beyond to earn the title of #WowPawsfor the well-being they provide to their furry friends.

Objective

Celebrate Father’s Day by connecting unique moments as pet caregivers.

Solution

We developed a campaign that brings attention to the awkward, funny, or rarely discussed scenarios faced by male pet owners, celebrating the special experiences that only pet dads have with their unconditional love.

Execution

We launched four static images featuring messages about pet care, well-being, and nutrition, drawing comparisons to situations that #WowPaws dog dads can navigate more easily and quickly when it comes to taking care of themselves.

Results

– Reach 328.104

– Impressions: 608.864

– Engagement: 23.867

– Likes: 23.867

– Comments: 244

– Shares: 343

– Saves: 71

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